Winsten Global Advisors


With goals of increasing global awareness, expanding its client base and growing Assets Under Management (AUM), Canadian portfolio management company Shore Capital Management sought a brand update. Based in Nova Scotia, the company has an international and rather nautical client base. I convinced the founder to put his name on the door to increase memorability and communicate trust and accountability. Suggesting international flags, the new logo lets you know who’s boss while conveying a global outlook and nautical sensibility. From there, we created a new corporate identity system and business development materials. Current clients readily embraced the change and the company is confidently pursuing new leads.